Multilingual website: the right page in every language, for the right visitor.
A multilingual website is a site that serves the same content in more than one language, each with its own URL and metadata. The hard part is the structure, not the translation: language versions have to be linked to each other correctly with hreflang, URLs have to be localized and translations have to be managed from one place. NAFRU applies this structure on its own site in Turkish, English and German.
Book a call( 00-01 ) • PROBLEM
The three most common mistakes on multilingual sites.
The search engine shows the wrong language
Someone searching from Germany lands on the Turkish page. We link the language versions to each other with reciprocal hreflang tags.
Translations are scattered across pages
Changing one piece of text means opening three files. We keep all translations in a single structure and catch missing ones at build time.
URLs are the same in every language
The English page still has a Turkish URL. We localize URLs for each language and redirect the old ones.
( 00-02 ) • SCOPE
What we deliver in a multilingual website project.
Per-language URL structure
Each language is published under its own prefix with localized URLs.
Hreflang and sitemap
Language versions are matched to each other both in the page head and in the sitemap.
Translation management
Text is kept in a single structure; missing or extra keys are caught by an automated test.
Per-language metadata
Title, description, share image and structured data are generated separately for each language.
( 00-03 ) • PROCESS
A multilingual website project runs in four steps.
01
Languages and markets
We decide which languages will be published and with which pages.
02
Structure
The URL scheme, language switcher and translation structure are set up.
03
Content
Translations are entered; metadata and image alt text are written for each language.
04
Verification
Hreflang, the sitemap and redirects are checked one by one before launch.
( 00-04 ) • FAQ
Frequently asked questions.
What is hreflang, and why is it needed?
Hreflang is a tag that tells a search engine which language and region a page is for, and where its counterparts in other languages are. If it isn't set up reciprocally, the search engine ignores the tags and may show visitors the page in the wrong language.
Which languages can you build sites in?
Any language you need, starting with Turkish, English and German. The structure is built so that new languages can be added later.
Do you do the translations?
You can provide the translation or ask us for it. Either way, we place the text into the structure and check that the language versions are consistent.
Can languages be added to our existing single-language site?
In most cases, yes. We review the current setup and tell you whether adding a language or rebuilding the structure is the sounder option.
( 00-05 ) • RELATED SERVICES
What clients most often ask for alongside this service.
Corporate website
A corporate website that explains your company clearly, loads fast and lets your own team manage the content.
Technical SEO
Semantic structure, speed, structured data and a content layout that AI search engines can read.
Landing page design
A landing page focused on a single offer that turns ad and campaign traffic into enquiries.