Technical SEO: a website that search engines and AI can read.
Technical SEO is the work of building a website that search engines can crawl completely and understand correctly: semantic heading structure, fast-loading pages, structured data and consistent URLs are the foundation. Today the same structure applies to AI answer engines too; GEO and AEO describe organizing content so these engines can cite it as a source. NAFRU builds this foundation as part of the site's structure, not as a task added at the end.
Book a call( 00-01 ) • PROBLEM
Three technical reasons sites don't show up in search results.
Content is rendered in the browser, not in the source
If text arrives later through JavaScript, crawlers may see an empty page. We generate pages as ready HTML on the server or at build time.
Traffic dropped after a redesign
URLs changed and no redirects were set up. We map the old URLs one by one and set up permanent redirects.
The page doesn't tell machines what it is about
The heading structure is messy and there is no structured data. We give each page a schema that fits its type and a clear heading hierarchy.
( 00-02 ) • SCOPE
What we deliver in a technical SEO project.
Semantic structure and heading order
A single h1 on every page, logical subheadings and descriptive link text.
Page speed
Static generation, correctly sized images and a first screen that loads with priority.
Structured data
JSON-LD schemas for organization, service, article, frequently asked questions and breadcrumbs.
Crawl files
Sitemap, robots.txt, canonical URLs and llms.txt for AI engines.
( 00-03 ) • PROCESS
A technical SEO project runs in four steps.
01
Audit
We review the current site's crawlability, speed and URL structure.
02
Structure
Page types, heading structure and the internal linking map are defined.
03
Implementation
Schemas, metadata, redirects and crawl files are set up.
04
Monitoring
Search console is connected; crawled pages and errors are tracked after launch.
( 00-04 ) • FAQ
Frequently asked questions.
What is technical SEO?
Technical SEO is the infrastructure work that lets search engines crawl a site and understand it correctly: page speed, heading structure, canonical URLs, sitemap and structured data all fall within it.
What do GEO and AEO mean?
GEO (generative engine optimization) and AEO (answer engine optimization) aim to have content cited as a source in AI-powered search and chat tools. Clear definitions, a question-and-answer structure, structured data and llms.txt are parts of this work.
Do you guarantee a first-place ranking?
No. The search engine decides rankings and nobody can guarantee them. We make sure the site is crawlable, fast and easy to understand; that is the precondition for ranking.
Do you also produce content?
Yes. We can write research-based blog posts and service page copy; the technical foundation and the content work better when handled together.
( 00-05 ) • RELATED SERVICES
What clients most often ask for alongside this service.
Corporate website
A corporate website that explains your company clearly, loads fast and lets your own team manage the content.
Multilingual website
A site in Turkish, English, German and other languages, managed from a single structure with hreflang set up correctly.
Landing page design
A landing page focused on a single offer that turns ad and campaign traffic into enquiries.
Related guide: Why traffic drops after a redesign
All services