NAFRU blog posts RSS feedhttps://nafru.com/en/blog/https://nafru.com/en/blog/choosing-a-typeface-and-loading-it/https://nafru.com/en/blog/choosing-a-typeface-and-loading-it/Loading six cuts instead of three adds a few hundred kilobytes, and nobody can see the difference.Mon, 07 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/moving-a-domain-without-taking-email-down/https://nafru.com/en/blog/moving-a-domain-without-taking-email-down/Address records and mail records live in the same zone and do entirely different jobs. A migration touches only one of them.Mon, 07 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/what-hreflang-links-to-what/https://nafru.com/en/blog/what-hreflang-links-to-what/A set of hreflang annotations that is not reciprocal gets ignored entirely. Every page has to list itself as well.Mon, 07 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/which-events-are-worth-measuring/https://nafru.com/en/blog/which-events-are-worth-measuring/Before an event goes on the list, one question gets asked: which decision will this number change?Mon, 07 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/which-format-and-size-to-serve-images-in/https://nafru.com/en/blog/which-format-and-size-to-serve-images-in/The same photo comes out noticeably smaller as AVIF than as JPEG. The bigger win is serving the right dimensions.Mon, 07 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/contrast-focus-and-keyboard/https://nafru.com/en/blog/contrast-focus-and-keyboard/WCAG 1.4.3 asks for 4.5:1 on normal text and 3:1 on large text. The focus ring does not get removed; it gets rewritten in your own palette.Sun, 06 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/what-actually-makes-a-site-feel-slow/https://nafru.com/en/blog/what-actually-makes-a-site-feel-slow/LCP 2.5 seconds, INP 200 milliseconds, CLS 0.1. The assessment runs on the 75th percentile of page loads rather than the average.Sun, 06 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/what-maintenance-covers-after-handover/https://nafru.com/en/blog/what-maintenance-covers-after-handover/A backup is only a backup once it has been restored. Without written response times and a handover list, every problem gets treated as urgent.Sun, 06 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/why-traffic-drops-after-a-redesign/https://nafru.com/en/blog/why-traffic-drops-after-a-redesign/Record three lists before the move: the pages that bring traffic, the queries they arrive on, and their current addresses. The rest is a checklist.Sun, 06 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/writing-scope-for-a-website-project/https://nafru.com/en/blog/writing-scope-for-a-website-project/Counting pages does not describe the work; counting distinct layouts and components does. The route for out-of-scope requests belongs in the document too.Sun, 06 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/theme-or-custom-design/https://nafru.com/en/blog/theme-or-custom-design/It gets discussed as a budget question. It is really a question about where your difference lives: what a theme buys, what it doesn't, and when the bill arrives.Fri, 04 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/rebuild-or-fix-what-you-have/https://nafru.com/en/blog/rebuild-or-fix-what-you-have/The urge to rebuild usually arrives as an aesthetic complaint, but underneath it is a measurement gap. What actually decides the question, and the two cases where a rebuild is genuinely the right call.Wed, 02 Sep 2026 00:00:00 GMThttps://nafru.com/en/blog/why-most-saas-websites-looks-the-same-(and-how-to-not-be-one-of-them)/https://nafru.com/en/blog/why-most-saas-websites-looks-the-same-(and-how-to-not-be-one-of-them)/Patterns are useful until they make every product feel interchangeable. Here is how to avoid that.Mon, 28 Jul 2025 00:00:00 GMThttps://nafru.com/en/blog/your-website-isn-t-almost-there-it-s-just-not-working/https://nafru.com/en/blog/your-website-isn-t-almost-there-it-s-just-not-working/If the page is not converting, small polish usually is not the missing piece. Clarity and speed are.Sat, 26 Jul 2025 00:00:00 GMThttps://nafru.com/en/blog/branding-isn-t-what-you-think-it-is/https://nafru.com/en/blog/branding-isn-t-what-you-think-it-is/Companies presenting a consistent brand across every channel see revenue climb by around 23%. Three in four with a documented guideline say nobody enforces it.Fri, 25 Jul 2025 00:00:00 GMThttps://nafru.com/en/blog/design-systems-aren-t-just-for-big-teams/https://nafru.com/en/blog/design-systems-aren-t-just-for-big-teams/Small teams benefit most from decisions that remove repeated debate; lean systems tend to beat mandated ones.Thu, 24 Jul 2025 00:00:00 GMThttps://nafru.com/en/blog/just-make-it-pop-and-other-ways-to-ruin-good-design/https://nafru.com/en/blog/just-make-it-pop-and-other-ways-to-ruin-good-design/Good design is rarely louder. It is usually more specific, and vague feedback measurably slows the work down.Tue, 22 Jul 2025 00:00:00 GMThttps://nafru.com/en/blog/the-real-reason-your-landing-page-isn-t-converting/https://nafru.com/en/blog/the-real-reason-your-landing-page-isn-t-converting/Conversion problems are often message problems hiding behind layout symptoms.Sun, 20 Jul 2025 00:00:00 GMT